WHO WE ARE
The Good Human Group is an independent strategic public relations and creative consulting agency based in New York City. As a trusted partner to a curated and diverse roster of talent, brands, and organizations across entertainment, music, the arts, advocacy, and lifestyle, making cultural impact is our thing.
We’re here to create waves—not just headlines. We design bespoke media campaigns that land hard and live loud, captivating audiences and driving business outcomes. Our approach connects big ideas, good humans, and untapped opportunities to bring stories to life with creativity and purpose.
With a sharp understanding of the cultural zeitgeist and the ever-evolving media landscape, we know how to amplify brands and elevate public profiles.
Welcome to The Good Human Group.
We’re glad you’re here.
MEET THE FOUNDER
Charlotte Hamilton is a forward-thinking communications advisor and creative consultant with over 12 years of experience across the entertainment industry. As the founder of The Good Human Group, Charlotte is driven by a passion for redefining public relations in the digital age and amplifying the voices of disruptors, trailblazers, and changemakers.
With a robust background at legacy PR firms, communications start-ups, and global entertainment companies like Warner Music Group, PMK-BNC, and The Lede Company, Charlotte has cultivated a reputation for shaping the public narratives of high-profile celebrities, emerging talent, brands, and entities through targeted media strategies.
Her extensive portfolio encompasses a wide range of projects, including film, television, and theater premieres; album, podcast, and book releases; awards campaigns; touring and music festivals; brand launches, campaigns, and partnerships; as well as social, political, and charitable initiatives.
Charlotte’s work has garnered placements in top-tier outlets such as Vogue (American and international editions), The New York Times, TIME, Vanity Fair, Harper’s Bazaar, Rolling Stone, Forbes, The New Yorker, The Cut, New York Magazine, The Wall Street Journal, Billboard, W Magazine, Business of Fashion, Women’s Wear Daily, The Hollywood Reporter, Variety, and appearances on programs such as The TODAY Show, Good Morning America, The Tonight Show Starring Jimmy Fallon, The Late Show with Stephen Colbert, Jimmy Kimmel Live!, The View, NPR, and more.